Uruguayan Merino wool is the world’s finest and softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it. Our all natural wool is:
| is breathable because of its natural origin.
| is green and recyclable: a renewable resource and biodegradable.
| is sheep friendly: no animals are killed in the harvest of wool.
| is the world’s sustainable and accessible premium fibre for use in applications from high-end fashion through to healthy and safe interiors.
Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Properties of wool
Wool is 100% natural grown year round consuming a simple blend of water, air, sunshine and grass.
When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.
Every year Uruguayan sheep produce a new fleece, making wool a completely renewable fibre.
At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.
Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.
In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.
In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.
Soft on skin
Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.
Easy to care for
Most Merino wool garments can be machine-washed and tumble dried, providing a simple solution to the common question of ‘How to wash wool?’
Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint.
Fire and UV resistant
Wool’s inherent chemical structure makes wool naturally flame resistant. Merino wool clothing provides good protection from the sun, compared with the protection from other fibres.
Uruguay is located in the south of the Americas bounded on the South by the Atlantic Ocean and the estuary of the River Plate. Uruguay has a total area of 18.5 million ha, 85% of which can be considered as productive and it is used predominantly for agriculture and livestock grazing production.
The ecosystem is mainly composed of natural rolling pastures and low hills that allow the grazing of sheep and cattle all year round. The great diversity of soils types determines the types of native pastures (75% of the total area) with a predominance of perennial summer species and very few native legumes constitutes the basis for wool and meat production.
Although sheep are run in all parts of the country, the flocks are mostly concentrated in less productive zones with greater proportion of shallow soils or hilly landscape, such as the basaltic area in the north and the hills in the eastern parts of Uruguay.
Mild weather lands with vast natural green pastures, ideal for natural and sustainable sheep breeding.
Traditional open sky breeding, modern flock handling and excellent genetics, with a favourable climate makes the country journey the best place for sheep caring.
Technology, innovation, traceability together with permanent improvements on social fairness, animal welfare practices and environmental care enhance life products experience.
Process: a fair process obtaining first class quality finished products.