A native of Uruguay and Australia, Chris Wilko was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the modern menswear industry. And with that spirit of wonder and as a father of two girls, Lexi and Mei Mei thinking about how to create a better world, the Woolwill journey began.
After years of researching and tinkering how to create value for the community I represent, Chris teamed up with Coco.Together, they crafted revolutionary wool garments made specifically for fathers who care for their kiddos' futures and wellbeing . The outcome? An entirely new category of sustainable garments inspired by natural materials, and an ongoing mantra to create better things in a better way.